Process flow of e-commerce business (Placing order – RTO)
With the e-commerce business scaling up, there has been an increasing demand for specialised ecommerce logistic solutions. E-commerce is venturing now into areas which were considered remotest place in India. We are seeing demands from Kashmir valley, Andaman & Nicobar island & the interiors of North east region. The selection of a particular area depends on business that flourishes majorly from the area. The logistic partners, to provide an extra edge to the customers have started initiatives like Tie-ups with smaller logistics to expand their pincode serviceability base. Most of the Tier4 cities fall under the category of non-serviceables. In the Tier 2 and Tier 3 cities, the paper work requirement of states is a major road block in expansion and growth of e-commerce and logistics.
Currently, the major stumbling block that has been in vogue has been the stock that get returned to origin. These are typically called the RTO stock. Such stock arises due to multiple reasons :
Whaaky.com, like any other e-commerce company, is committed to customers in dispatching stock on time. There has been a conscious effort, time and money towards procuring any products and getting the same dispatched and delivered. There could be certain merchandise that get dispatched over the 7 working days agreed upon. This is because Whaaky.com runs on an inventory led model where combos are the main criterion of sale. Combo purchases involve coordination from different vendors on different products. To bring both unique products on a common platform involves slight delay in ensuring both the stock get arrived on time. Considering these nuances, there should be an extra edge from customers to accept products instead of bluntly or outrightly rejecting the same due to delayed dispatches / deliveries.
With the e-commerce business scaling up, there has been an increasing demand for specialised ecommerce logistic solutions. E-commerce is venturing now into areas which were considered remotest place in India. We are seeing demands from Kashmir valley, Andaman & Nicobar island & the interiors of North east region. The selection of a particular area depends on business that flourishes majorly from the area. The logistic partners, to provide an extra edge to the customers have started initiatives like Tie-ups with smaller logistics to expand their pincode serviceability base. Most of the Tier4 cities fall under the category of non-serviceables. In the Tier 2 and Tier 3 cities, the paper work requirement of states is a major road block in expansion and growth of e-commerce and logistics.
Currently, the major stumbling block that has been in vogue has been the stock that get returned to origin. These are typically called the RTO stock. Such stock arises due to multiple reasons :
- Customer not available at a stipulated time. The final logistic person has not placed a call to customer before delivering the product.
- With the number of pincodes changing on a daily basis, there might be certain pincodes that were earlier serviceable by a particular logistic company but currently, they are out of service.
- Courier discouraging open delivery system
- Stock dispatched over the agreed timeline due to overwhelming responses
Whaaky.com, like any other e-commerce company, is committed to customers in dispatching stock on time. There has been a conscious effort, time and money towards procuring any products and getting the same dispatched and delivered. There could be certain merchandise that get dispatched over the 7 working days agreed upon. This is because Whaaky.com runs on an inventory led model where combos are the main criterion of sale. Combo purchases involve coordination from different vendors on different products. To bring both unique products on a common platform involves slight delay in ensuring both the stock get arrived on time. Considering these nuances, there should be an extra edge from customers to accept products instead of bluntly or outrightly rejecting the same due to delayed dispatches / deliveries.
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