Economic recession is the hot topic that is discussed, not only by
experts, but also by fellow citizens of the country. Even though, this slowdown
has reduced the footfalls at posh shopping malls, but shopping enthusiast still
continue their shopping on a different platform, which is the rapidly growing
online shopping.
Report by Assocham: According to a
recent report submitted by The Association Chamber of Commerce and Industry of
India (Assocham), in India the e-commerce market has reached a mark of 88% and
amounted to $16 billion in the year 2013. Assocham has stated that the
availability of different payment options and the increasing internet access are
the reasons behind the improvement in the e-commerce industry in the year 2013.
Estimation by Assocham: This
association has also estimated that the eCommerce market in India will reach a
mark of $56 billion by the year 2023. In the year 2009, it stood at $2.5
billion and there was a considerable improvement in the year 2012 that amounted
to $8.5 billion. Then, it showed a great rise of 88%, thereby touching a $16
billion in the year 2013.
Age records: Assocham has also
submitted the report on the basis of age, which showed that nearly 35% of
online shoppers are between the age group of 18-25 years, while 55% come under
the group of 26-24 years. Nearly 8% of the shoppers are between the age group
of 36-45 years, while just 2% of them fall under the age group of 45-60. The
report also shows that nearly 65% of the online shoppers are men and 35% are
women.
Reason behind the increase: Assocham has
added that this increasing trend is due to the fact that online stores are
providing the best daily deals and many Super Saver offers online is also
provided. This type of offer attracts more and more people to choose the
internet as their mode of shopping. Of course, the convenience associated with
this mode of shopping is another reason behind its increasing popularity. Also,
different payment options are provided by the best internet stores.
Earlier, only people owning credit cards were able to do their shopping
through the internet, but nowadays, Cash on Delivery (COD) facility is provided
and this lights up the interest to safely place orders online. Internet stores
are able to save on the overhead cost as they will not have to pay any rent or
other maintenance charges like physical stores. This savings enjoyed by
internet stores is passed on to the purchasers in the form of discount
deals online shopping.
0 comments:
Post a Comment